Internal · Brand Ambassador Hub
You start the conversation. We take it from there.
Use your network to open doors for Social Slooth — handcrafted social media investigations for litigation teams. Earn a 10% revenue share on ongoing business, up to $10,000 per new client.
Brand guidance
Two brands, one mission.
socialslooth.com
learntosocialslooth.com
Do
Don't
What is a brand ambassador
A trusted connector — not a salesperson.
Spread awareness
Open doors
Book the meeting
You don't need to be an inside sales rep or close deals. Your job is to start the sales journey. Colin handles discovery, proposals, and closing.
What we sell
Handcrafted reports — and the training to run them in-house.
The core product is an actionable intelligence report, handcrafted for one litigation matter — not an automated scrape handed over as a pile of links.
Deep dives on subjects
The individuals, accounts, and connections that actually matter to the case.
A narrative of findings
What was found, why it matters, and how it fits case strategy.
Screenshots
Visual support for every finding, organized and easy to put in front of a judge.
Forensic preservation
Evidence captured and preserved so it holds up later in the process.
Primary — investigation reports
Secondary — juror backgrounds
Certification — reports in-house
The pitch in one line: Handcrafted investigation reports for litigation teams — and training so your own staff can write them.
Ideal clients
Think litigation.
Every ideal client sits somewhere in the litigation world — the firms and trial teams whose cases turn on what someone did, said, or posted online.
Plaintiff & personal injury firms
Defense litigation firms
Trial & appellate teams
Relationships beat cold outreach
Start with the people who already know you.
Cold outreach rarely works — especially in legal, where trust is everything. A cold email is easy to ignore. A recommendation from someone they already know isn't.
Your warm network is the asset: the paralegals and attorneys you've worked with, classmates, bar association contacts, legal marketers, and former colleagues. Lead with the relationship, then the intro.
Rule of thumb: if they wouldn't recognize your name, they're a cold contact — post, comment, and build familiarity first. If they would, ask about their cases and make the intro.
Content funnel
Short posts that warm up your network.
Awareness — one line of your own take
Value — teach one thing per post
Trust — make it feel doable
Conversation — a soft ask, to someone you know
Network content
Keep it short
LinkedIn guides
Show up on LinkedIn without feeling salesy.
Start here: follow the Social Slooth company page. It's the content you'll repost, the posts you'll comment on, and the link you send when someone asks what you're involved with.
Follow Social Slooth on LinkedIn →Networking — connect with a reason
Reposting — prefer the quote repost
Commenting — say something specific
Tagging — tag with care
Messaging — ask before you pitch
A 10-minute daily rhythm
The playbook
From awareness to a meeting with Colin.
- 01
Share content
Repost and comment on LinkedIn. Consistent awareness builds the top of the funnel.
- 02
Gauge interest
Ask casually: “Do you ever need social media evidence on your cases?”
- 03
Warm intro
Send an email intro connecting your contact with Colin Piazza.
- 04
Meeting set
Colin takes the conversation from there. You're credited for the client.
Email intro template
Subject: Intro — [Contact Name] <> Colin Piazza (Social Slooth) Hi [Contact Name], I'd like to introduce you to Colin Piazza at Social Slooth. They produce handcrafted social media investigation reports for litigation teams — deep dives on subjects, a narrative of findings, screenshots, and forensic preservation — and also offer a certification that trains your own staff to run them in-house. Given your litigation work, I thought a quick conversation could be valuable. Colin — [Contact Name] is [role] at [firm]. I'll let you two take it from here. Best, [Your Name]
Work with Colin
You start the conversation. We'll close it.
This program is new, so your questions and ideas genuinely shape it. Colin's door is open — reach out before, during, or after an intro.
Open door
No bad ideas or questions
You don't have to run the meeting
Bring me in
Colin joins the call, listens, and takes the conversation forward from there. Good when you want him in the room, or when your contact will move faster hearing it directly from him.
Pass it off right away
Send the intro and step back. No follow-up, no running the meeting — Colin picks the thread up and you stay credited for the client.
You start the conversation. We will close it.
Compensation
10% of ongoing business, up to $10,000 per new client.
The most important part
Revenue share is paid on ongoing business — not a single sale.
You earn 10% of the work a client actually does with Social Slooth, month after month, for as long as they keep engaging us. This is not a one-time commission on a first invoice: one introduction keeps paying you as the relationship grows, up to the $10,000 cap for that client.
Calculated on the 1st
Paid mid-month
Direct deposit
Example: a client you introduce bills $50,000 across their first year of work with us — you earn $5,000 on that ongoing business, not just on their first engagement. Revenue share caps at $10,000 per new client.
Disclaimer
1099 contractor vs. W-2 employee
Social Slooth ambassadors are engaged as independent contractors, not employees. That's a real difference in how you're paid, how you're taxed, and what protections you have. Here it is in plain language.
You · 1099 independent contractor
- You run the work. You choose when, where, and how you post, and who you introduce — on your own schedule.
- No taxes are withheld. You receive the full payout and handle your own federal, state, and self-employment taxes. Quarterly estimated payments are usually expected.
- No employer benefits. No health insurance, paid time off, sick leave, retirement match, unemployment, or workers' comp through Social Slooth.
- Your own tools and records. Your laptop, phone, and internet are yours, and so is your bookkeeping.
- You're free to work with others and to step away whenever you like.
For contrast · W-2 employee
- The employer directs the work — set hours, methods, and tools.
- Taxes are withheld from each paycheck, and the employer pays its share of Social Security and Medicare.
- Benefits and protections apply — paid leave, insurance, unemployment, workers' comp, minimum wage and overtime.
- Required business expenses are reimbursed by the employer.
- An ongoing employment relationship the company manages.
Not legal or tax advice. This is a plain-language summary to set expectations. Worker classification turns on the actual working relationship, not just the label on a form, and what you owe depends on your own situation. Talk to a CPA, tax professional, or employment attorney before you begin, and keep your own records of the business you do.
Grow the network
Invite the paralegals and legal pros you already know.
The best ambassadors are already in your phone: paralegals, legal assistants, litigation support staff, case managers — people who know attorneys and understand what a case file actually needs.
Tell them what we're building: handcrafted social media investigation reports that help litigation teams make better decisions on their cases, and a certification that lets firms run that work themselves.
Who to invite
What to tell them
How to invite
Invite message template
Hey [Name] — I've started representing Social Slooth part-time and thought of you right away. They produce handcrafted social media investigation reports for litigation teams: deep dives on subjects, a narrative of findings, screenshots, and forensic preservation. Firms can also train their own staff through the certification. The ambassador role is low stress — 1099, a few minutes a week sharing and making warm intros, no sales quota, no closing. Payouts are 10% of ongoing business, calculated monthly and paid by direct deposit every 30 days. Want me to send you the ambassador hub? It takes ten minutes to read.
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